Although still images continue to play a vital role in architecture and product visualisation, there’s an increasing need for finding yet new ways for us to interact with what’s on the screen. Cinemagraphs are an easy but very effective tool for making a static image more expressive and engaging. What they are is usually a short loopable atmospheric animation with the use of static camera. It’s a great solution for a landing page or a background screen in marketing suite.

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